Showing posts with label Evaluation. Show all posts
Showing posts with label Evaluation. Show all posts

Monday, 30 September 2013

Planning for evaluation


'Candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources' (OCR)

Format
  • A blog
  • DVD extras
  • A podcast
  • A powerpoint / Prezi
  • A website
  • A combination of above
You should see the evaluation as a creative task and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources.

What do you need to do?
  • Use your blog and upload your video to YouTube to gain effective audience feedback
  • Show creativity in the presentation of your evaluation 
  • Embed still images, video/audio, Powerpoint with callouts added to annotate production examples
  • Use screen grabs and annotations of process with FCP or photoshop
  • Compare portfolio work with existing commercial media products and describe in what ways generic media conventions have been adhered to or subverted
  • How effective have the brand/products been in appealing to the target audience?

What do you need to do for the evaluation?
  • How effective have the main and ancillary tasks worked in combination? Was the house style maintained throughout? Were there coherent links between all products?
  • How has digital media technology been used in the research, pre-production, production and evaluation stages
  • Be specific and discuss the fine details of production
  • What improvements can be made to the products? What evidence is there of audience feedback? How has it been used to inform discussions regarding improvements to the products?
  • Use, re-use, deconstruct information from your planning blog
  • USE MEDIA LANGUAGE