Taylor Swift is a singer-songwriter from Pennsylvania, however moved to Nashville to fulfill her dreams as a country singer. "We Are Never Ever Getting Back Together," is the first single from Taylor Swift's fourth studio album called Red which was release in October 2012. She is well known for her narrative songs about her experiences as a teenager and young adult.
The genre of this song is dance, bubble-gum pop and this conforms to this genre of music through the cheesy music video. This song is very uplifting and describes an ended relationship that she wanted to end a long time ago. There are many factors within this video that makes it conform to the typical pop video. The colourful theme throughout the video links in with the uplifting melody. However, the lyrics to the song creates a sense of verisimilitude.
The narrative of the music video shows a girl talking about her on and off relationship with a guy. At the beginning of the music video, an establishing shot of a cardboard cut-out is used of a city landscape which may connote that her relationship with the guy is fake and superficial. The colour grey may also represent how their relationship is stale and dead. Within the video, Taylor Swift is joined by men dressed in animal costumes playing instruments which may connote that she feels all men are like animals. Towards the ending of the music video, she goes back to her apartment where a party is taking place connoting that she is celebrating the ending of her relationship. This is backed up when he ex comes to the door trying to persuade her to try again and she closes the door, representing the complete end of their relationship.
Within the music video, it is shown that her apartment is filled with knitted blue walls and a blue bird which may represent her wanting to be protected as it's common that babies are usually wrapped up in a knitted blanked when they are born. Also, the baby blue is common with babies and the bird may connote that she wants to fly away from her troubles. Later in the video when she's standing next to a bed, a cuddly toy is shown with colourful stripes which could represent her innocent and child-like imagination.
The audience of this video is teenage girls which can relate to the messages she portrays in all of her songs. This is shown through the characters being young and energetic like teenagers. Also the sound of the song is bouncy and contains many major keys which are stereotypical use in songs targeted at a younger audience.
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