After reviewing our questionnaire, we have come to the conclusion that our target audience are females within the ages of 14-35, specifically 18-25. This is due to the conventions of the romantic genre, which are stereotypically linked to females. The females are also able to empathise with the main character Ellie Goulding. Therefore, next time we interview we will only target people who fit into our specific market.
In terms of genre, we have decided to go down the route of pop/acoustic genre as we believe it fits in more within our target audience theme of music. By doing this, it will allow us to fulfil our music video's aim to fulfil a romantic story within our music video.
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